BANK MIDWEST - common sense
At a time when all financial service institutions were trying to acquire new clients by promoting their rewards programs, Bank Midwest had a uniquely ownable claim to financial security. So, we targeted multiple tiers of clients and addressed their specific wants and needs, because it wasn’t enough to talk about security. It was about understanding, and unlike every other bank, we understand their version of security the most, it’s just common sense.
Agency: Barkley
AD: Kylee Narvell | CW: David Jarvis
Target One wanted to feel secure in their family and daily finances.
Target Two was worried about their debt and wanted to feel secure in their finances.
Target Three was interested in investing in their home and managing those expenses.
Target Four was our wealthiest group who wanted to feel secure in all of their investments.